To STA Annual Participants & Friends

I am writing on behalf of the Officers and Governors of STA as well as personally to express our deep appreciation for your support of, and participation in our 77th Annual Conference and Business Meeting.

It is because of you that we are can hold the membership-wide meetings, both our Congressional Conference and our Annual, that provide for the exchange of ideas that directly influence our industry and U.S. market structure. As the role of traders continues to change, the issues we discuss become ever more critical to the success of the securities industry.

The recent 77th Annual Conference and Business Meeting in Washington DC gave traders an opportunity for direct dialogue with legislators, regulators, and industry leaders.

With the passage of the Dodd-Frank Act, the continued concern for market structure, and the evolution of competitive technology, 2011 will be a year of unprecedented change in the securities markets. Given this background, the STA Conferences of 2011 will provide members with both a forum to voice concerns and a mechanism to reach consensus on key issues affecting not only traders, but all facets of the industry.

The 14th Annual Congressional Conference will be held April 12-13, 2011 in Washington D.C. at the Willard InterContinental Hotel.

The 78th Annual Conference and Business Meeting will be held October 12-15, 2011 at The Breakers in Palm Beach, FL.

We hope you will calendar these important events as you plan for the coming year. Your participation, as a registrant, speaker, sponsor or vendor combine to allow these industry leading forums.

With 26 Affiliates throughout North America, our organization is unique in representing individual traders in all market segments. Our strength is in developing consensus on important industry and market structure issues critical to strengthening U.S. equity markets. Conferences are an essential part of our educational and advocacy mission.

For 77 years our organization has been actively involved in helping to shape the U.S. markets. In Washington and at our Annual Conference, we provide content rich and actionable information that create value to our members

We have never lost sight of the importance of providing opportunities for interaction amongst clients, peers, competitors and friends. As we evolve through the years, we are continually reminded that relationships matter – yesterday, today and tomorrow.

As we enter our 78th year, our commitment to our mission remains and we look forward to working with you in creating two outstanding conferences in 2011. Adding value to our members continues to head our priority list.

We welcome your feedback on all matters STA!

With respect and appreciation,
John Giesea
President and CEO