The grassroots nature of STA’s affiliate organizations extends beyond our industry into to the charitable work each affiliate does in its local community. STA’s Grassroots Giving initiative promotes these efforts and the charities they support through STA’s communications network, serving as a vehicle to bridge and efforts among our affiliates.

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The Big Heart for Charity Award

Each year, STA honors one affiliate with the Big Heart for Charity Award, which recognizes a single affiliate that goes above and beyond in serving its local community.