New York, March 2, 2023 – Security Traders Association (STA) today announced the addition of Erin Kelly as Assistant Vice President and Director of Communications. In this role, she will manage communications and relationships with both external audiences and STA affiliates to expand the organization’s brand presence within the larger securities and financial services industries.
The hire of Kelly comes on the heels of STA’s best year to date in terms of sponsorship participation, with a record number of firms signing on in 2022. She is based at STA’s office in New York City.
Kelly brings a strong background in media relations and marketing. She previously served as Assistant Product Marketing Manager at DriveWealth, a B2B fintech providing API-based investment solutions for U.S. and global users. In this role, she collaborated regularly across teams on an array of marketing campaigns, with a focus on expanding the firm’s media presence and communicating new product launches to 100+ global partners and beyond. She also led several firmwide community and charitable events.
Before DriveWealth, Kelly served as a Media Relations Associate at Forefront Communications, a marketing and communications agency focused on the capital markets and B2B fintech, where she assisted in media strategy for a wide range of market structure-focused clients. She graduated from Iona University with a BA in Economics.
Commenting on the hire, STA President and CEO Jim Toes said: “2022 was a banner year for STA, and we’re making significant efforts to keep that momentum going, including by working more closely with the numerous affiliate organizations we support across the country. With that, we are excited to welcome Erin to STA. With her experience in financial services communications, she will play a key role in aligning our national and grassroots efforts, as well as fueling continued awareness and growth.”
Kelly added: “In my career, I’ve focused heavily on communicating the messages of market participants and technology providers – exactly the types of firms that rely on STA. I am excited for the unique opportunity to serve an organization that represents the entire industry, and to join this outstanding team of talented full-time staff and dedicated affiliate representatives. STA’s work to educate and advocate for its members is incredibly important, and I am honored to join in their mission.”
Comprised of 24 affiliate organizations across the United States and Canada, Security Traders Association (STA) is a unique trade organization of securities industry professionals. STA advocates on behalf of and fosters collaboration among its members, while also representing their interests with legislators, regulators and other industry organizations. In accordance with its founding principle, Dictum Meum Pactum (“My Word Is My Bond”), STA instills high standards of integrity across the industry and promotes generosity through the STA Foundation.