Customers are supposed to understand and agree on exactly what they are paying for. Right.
It sounds like a truism, but it isn’t always true. Deals may contain perks or incentives that are never explicitly detailed in the agreement. If they suddenly have to be spelled out and agreed upon, item by item with the cost attached, the individual or company providing such transparency might not be too happy. Beyond opening the kimono into whether or not they are giving their customers a fair shake, their staffers will discover that agreements are going to take a lot more work and oversight.
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